Kmart: Fall of a Retailing Giant
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR056 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesRetailing |
| Case Length |
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16 Pages |
| Period |
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2000 - 2003 |
| Organization |
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Kmart |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Retailing |
Abstract:
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The case details the journey of US-based retailing company Kmart from being an integral, successful part of the country's corporate history to bankruptcy in 2002. The company's origins and its evolution into a retailing giant over the decades have been traced. The reasons for its poor performance vis-à-vis rivals Wal-Mart and Target have also been explored. The case takes a look at the restructuring moves taken during CEO Conaway's tenure and examines the reasons for the failure of the same. The case also takes a look at Kmart's reorganization plans and its efforts to emerge from bankruptcy during 2002-03. Finally, the case discusses Kmart's future prospects in light of its changed strategic game plan and the various problems that still persist.
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Issues:
» Understand the major causes that contributed to the failure and bankruptcy of Kmart
» Appreciate how remote and operating environments impact a company's performance over a period of time if they are not factored into the strategic framework
» Understand how competition, operational efficiencies and positioning strategies can significantly alter market shares, leadership position and financial success
Contents:
Keywords:
US, retailing, Kmart, integral, successful, corporate history, bankruptcy, 2002, retailing giant, Wal-Mart, Target, restructuring, CEO, Conaway, Kmart, reorganization, bankruptcy, 2002-03, Kmart, strategic game
Kmart: Fall of a Retailing Giant
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